There are more than 230,000,000 websites on the World Wide Web. That’s 230 million! Every day we browse websites for information, electronic commerce, downloading everything from books to music to movies. Surfing the Internet is an integral part of who we are and what we do. So how do companies and individuals get their websites to be accessible over the Internet? The answer is Web Hosting.
This is a type of Internet hosting service. Companies, known as Web Hosts, shell out space on a server. They may either own this space or lease it out. These servers typically reside in a data center that has computers, storage systems, telecommunication equipment including backup power supply etc. There are different types of web hosting, the common ones being collocated, dedicated and virtual hosting.
There are newer models evolving like cloud hosting. However they are expensive. So what does one do to actually get a web presence online? Once the domain name is chosen, the first step is to choose a web host – companies that provide a bundle of services to customers including email hosting services, data center space and Internet connectivity. One can search and find out a number of hosts online and choose a suitable one. Once the choice is made, one must sign up to the services and use one of many payment methods available. The next step in web hosting is to get the name server of your domain changed to that of the web host.
The name server is either a program or a server that links an easily identifiable domain name to a numeric system internal address. This is to ensure that when someone types, for example, www.google.com, they actually land at the Google website and not anywhere else. After this is done, the actual website is uploaded. The upload happens through many methods, the most popular being FTP.
FTP stands for File Transfer Protocol. Now the site is online for others to view and enjoy. However, driving traffic to the website is another ball game involving marketing tactics and understanding consumer behavior.